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8 Small Business Technology Trends to Pay Attention To

By Chris Boudreau | July 17, 2023

Small businesses are the foundation of any economy, driving innovation, creating jobs, and fueling economic growth, albeit at minor levels. However, in an ever-changing business landscape, it is important for small businesses to stay ahead of the curve and adopt technological innovations to succeed. According to Forbes, 78% of survey respondents believe technology was a top investment for the 2022 fiscal year. 

Technology innovations are constantly transforming not only the way we work but also the core operations of organizations in practically every industry. From digital transformation and remote work to sustainability and artificial intelligence, these developments are impacting how small firms operate and compete in the marketplace.

As a result, small businesses need to pay attention to these trends to position themselves for success and continue to promote economic growth. From streamlining processes to improving consumer experiences, technology continues to influence and redefine the way businesses operate. 

In this article, we will look at some business technology trends businesses need to pay attention to.

8 Technology Trends Small Businesses Need to Pay Attention To

As the working world advances, so does the technology required for company success. Staying on top of these changes is one way to stay ahead. Here are some technology trends small businesses should focus on to stay ahead of the competition and continue to thrive:


1. Cloud Computing


Many small businesses in Canada and other countries still indulge in antiquated methods of storing, accessing, and managing data. While there is nothing fundamentally wrong with this strategy, it can be time-consuming to access, manage, and store files. Furthermore, the likelihood of files or data being lost or stolen is high. This is why small enterprises should keep an eye on a technology trend for file storage and management that is not only advantageous but also seamless cloud computing.

Cloud computing has completely transformed the way businesses store, access, and manage data. Cloud-based solutions, such as Software-as-a-Service (SaaS) applications, can assist small businesses by providing scalability, cost-effectiveness, and remote accessibility. 

Cloud-based tools enable seamless collaboration among team members, improve data security, and make backup and disaster recovery operations more efficient. Cloud computing allows small businesses to gain access to enterprise-level capabilities while reducing upfront costs.


2. Work Management Tools


Work management is another tech trend that small businesses need to pay attention to. Gone are the days when a simple to-do list or Excel sheet would suffice. However, as projects become increasingly complex, trends shift, and business competition increases, managers face an ever-expanding list of tasks and responsibilities while managing a team.

Work management applications have come to the rescue with great capability and diverse interfaces with other software. They provide everything managers need in one single solution, from daily reporting to activity tracking, an overview of digital marketing initiatives, and more.

Investing in this type of tech trend also enhances transparency in an increasingly hybrid or remote work environment since they are explicit about who is in charge of each task and the state of that job. This allows managers to plan ahead more efficiently; they can organize and delegate, monitor progress and time limits, and analyze projects alongside team performance.


3. Artificial Intelligence (AI) 


Artificial intelligence has been a trending tech topic that is here to stay. This technological trend is continually evolving and changing the business landscape by automating operations, analyzing massive volumes of data, and allowing predictive capabilities. 

Small firms can keep an eye on various AI technologies to boost their efficiency. AI-powered chatbots such as ChatGPT are one example. This artificial intelligence-powered technology enhances customer service and experience, automates repetitive processes, and makes personalized recommendations. 

Investing in a tech trend such as AI is one of the most effective methods to improve your business and achieve more success.


4. Automation


Automation refers to the application of machines to run pre-programmed patterns and rules as recurring actions with little or no human interaction and supervision. For instance, if you arrange an appointment and receive a confirmation email or SMS message, the whole process can be automated.

Automation can help small businesses save time and money by automating time-consuming tasks such as data entry. By introducing automation into your business systems and networks, employees can save time on manual operations, allowing them to focus their energies on work that generates value. 


5. Cybersecurity Measures


Due to the change from the physical working process to remote and BYOD policies and the rising reliance on technology, cybercrime has grown in scope and number, making cybersecurity a key concern.

Small businesses in Canada and other countries are constantly and increasingly exposed to cyber threats, increasing the need for small firms to hire in-house IT teams or outsource IT services to boost their company’s cybersecurity. 

As a result, small firms need to invest in strong cybersecurity safeguards. Implementing basic modern cybersecurity trends such as multi-factor authentication, data encryption, regular software updates, and employee cybersecurity training will help protect consumer trust and sensitive data and reduce the risk of data breaches.


6. The Internet of Things (IoT)


The Internet of Things is clearly something more than a passing trend that has captured our interest for years. It is a seed of change poised to impact the landscape of every field. Sales and marketing are among the industries that have felt the impact and benefits of this technology.

Instead of the traditional reliance on intuition and extensive market research, small businesses can now harness the power of IoT devices and applications to collect and analyze customer data in real time. As a result, this streamlines the discovery of client needs and projects’ future prospects.

The right IoT solutions allow businesses to monitor client behavior, respond to their preferences more flexibly, and direct their journey.


7. Adoption of 5G 


There has recently been an upsurge in the deployment of fifth-generation (5G) cellular connections. Small businesses should keep an eye on 5G because, while it has had less-than-desired publicity so far, it offers enhanced data connections, transmission speeds, and a seamless online presence than all of its predecessors. 

It will also benefit the Internet of Things (IoT) market, as 5G networks prove to be more capable of supporting IoT devices than their predecessors (4G and others).


8. Augmented Reality (AR) and Virtual Reality(VR)


Virtual Reality and Augmented Reality technologies are technological advancements revolutionizing how large and small businesses engage with customers and improve brand experiences. AR and VR can be used by small businesses to create immersive and engaging online and offline experiences. 

Integrating augmented reality and virtual reality into marketing campaigns and consumer interactions can improve brand engagement and set small businesses apart from their competition.

Embrace Emerging Technologies and Transform Your Business with PartnerIT  

Do you want to adopt the most recent technological developments into your Canadian business? PartnerIT can help you with this. We provide various technological trends, from cybersecurity measures to cloud computing services. Contact us today.


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